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Rethinking Consumption

Launch Event of the BSA Consumption Study Group

22 January 2021

About the Event

In recent years we have witnessed new contexts of consumption against shifting social, economic and cultural backgrounds, including the rapid rise of technologies of consumption, social media and marketing, the intensification of austerity, the rise of sustainable consumption practices, and the cementing of neoliberalism and notions of meritocracy. More recently, the Covid-19 pandemic of 2020 has had a profound impact on both the meaning and practice of consumer practice. At this time, the social, economic, cultural, political and environmental forces shaping consumption give rise to pressing concerns which sociology as a discipline is well placed to understand and respond to.

To mark the launch of the BSA Consumption Study Group, this online webinar event will bring together researchers interested in advancing consumption scholarship to contribute to debates about the future directions of the sociology of consumption.

Keynote Speaker

  • Professor Lydia Martens, Keele University

Event Programme

10.00-10.10 Welcome and outline of the new study group and its plans

10:10-11.00 Keynote: Prof Lydia Martens

11:00-12:00 Panel A:

  • Intensive Grandparenting? Consumption and relationships around the sacred child (Vicki Harman, University of Surrey, Benedetta Cappellini, University of Durham and Michelle Webster, Royal Holloway, University of London)
  • ‘It’s just people that post about clothes online’: Consumption, class and identity within online menswear communities (Nathaniel Weiner, University of the Arts London)
  • Lost and Found: Exploring the transformative potential of material loss (Helen Holmes, University of Manchester)
  • Thinking about Yourself: Tattoos, Agency and Body in students’ representation (Geraldina Roberti, University of L'Aquila, Italy)

12.30-13:00 Break

13.00-14:00 Panel B:

  • Studying consumption and the weaponization of culture, through the lens of cultural intermediaries (Jennifer Smith Maguire, Sheffield Hallam University)
  • Social relations and sustainable consumption (Lucie Middlemiss, University of Leeds and Tom Hargreaves, University of East Anglia)
  • ‘Two quid, chicken and chips, done’: sustainable consumption and young people’s consumption of fast food’ (Kate Burningham and Sue Venn, University of Surrey)
  • Journeys towards sustainable consumption: A study of leading green living blogs (Dimitrinka Atanasova, Lancaster University)

14:00-14:30 Round Table Discuss on Rethinking Consumption from Sociological Perspectives

14:30 Close


This event is free of charge but registration is required.